Starting off, the name of the book was discussed. Previous notations I had being -
- the exploration of society
- dream
- the art of dreaming
with new considered names such as -
- the power of dreaming
- imagination
- daydream
- the art of dreaming
- fantasies
Continuing through, I decided to use 'the art of dreaming.' Close names I wanted to use being 'the power of dreams' and 'daydream' I felt that 'the art of dreaming' was most appropriate, using the word 'art' as the hardback is an art form alongside 'art' being a theme in the story line. The concept of a dream leads the whole book, and I had a desire to keep the title simplistic.
As the book holds various colours and photographs, going alongside the simplistic aesthetic, we had decided to keep the front cover a simple, pastel colour with just the title placed in the foreground. I feel that a vibrant colour or simple photo could not sum up the entire narrative. Due to the sunrise/sunset theme and golden lighting approach carried throughout in my photography, we had first experimented with warm yellow colours. Reflecting on this as a personal notation, I have realised a personal style developed in my practical photography, being a golden lighting look - this being an aspect in my photography that has developed through the process of photographing for this project.
Though the concept behind using this colour made sense, aesthetically the colour did not match and gave the book a old, sepia colour. This yellow also portraying young children or baby colour connotations.
Continuing experimenting with pastel colours under a similar golden look, I had changed the green/blue filter slightly more, giving more of a pink pigmentation. I also found, visually this did not look successful.
A colour from this I had considered more was a peach/ pink, I found this more appealing as it was lighter and would not clash with further coloured photographs in the book.
The pink / purple pigmentation was one in which I experimented with a few times due to the results and complimentary aesthetic they gave, leading me onto a lavender, purple colour. Though I also visually enjoyed this colour, I felt it was not low-hued enough.
Colours on the chart I had not yet experimented with yet included the green/blue spectrum. When viewing I found these more visually fitting, overall coming to the independent conclusion of 230R, 246G, and 255B. I found this subtle blue most aesthetically pleasing and professional, along with having associations with a blue sky. I felt that this links to the concept of looking up when dreaming, along with the colour being uplifting in relation to the positive attributes within the book.
The simplistic vibe continues by keeping the back of the book clear, simply with a barcode and same light toned colour.
Text fonts -
As the text of the whole book is lowercase due to the usual style of poetry book being lowercase along with the aesthetic of lower cased letters indicating a form of informalness towards my target audience, the front cover will also be lower. The first considered font for the front cover was 'Avenir' I found this font to be quite bold, though considerable.
Proxima nova being the font used for all text within the book, I had further experimented with the visuals of it on the front page. I felt it again gave an effortless form and was considerable, though I wanted to experiment with a different font for this page in comparison to the whole book.
A further font titled charter was available with a strict, similar form to the following font, though due to software issues the text is no longer available.
'Crimson text'
The final font and decision made is for Crimson text. I feel that the writing notation of letters visually seems straight and strict, and gives a professional approach. The sizing of the text at 24 filling up the foreground of the front page alongside my name. Design wise, the title, background and font fit the natural style of what I visually planned.
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