Saturday, 30 March 2019
Friday, 29 March 2019
Audience interview
An interview is a process requiring two people, a interviewee and participant where the interviewee gathers information based around a desired topic to said participant, this including opinions on the topic, further thoughts, etc.
Continuing my audience research, I have decided to complete an interview with a participant who typically fits my demographic, aged 20, holding an interest in the photographic medium, providing them with some knowledge on the art form. I have decided to pursue the interview technique as I feel it will allow me to gather a specific view on the genre of photography as whole, in a group this may contrast with each other as photographers have different visions. It will also allow me to seek clarification and ask questions about common thoughts we may have, this being on the idea of creating photo books in general. Other techniques like focus groups can be also be used, now and later on in the project, an example being after the book is printed, holding a focus group to show and get feedback on the final piece in terms of aesthetical qualities. The interview will be face to face, and will be voice-recorded.
Information I would like to gather -
- What the typical demographic teen thinks of photo books, and the idea of expressing a story through one, or expressing ideas through photography. Are the themes included a good representation of what teenagers and young adults go through - do they sound familiar and relatable?
- My product - would they buy it, does the photography side interest them more or the written side, do they feel their friends or people they know would buy it, how would it do on social media the participant is familiar with?
Questions to include -
- What do you think about photo books?
- What type of photography interests you and why?
- What emotions and thought processes do you think young adults such as yourself go through?
- What genre of book would you usually buy, or listen to?
Due to time management and issues with getting a specific person for my interview, my interview took place during production documentation, and I have had to come back to this previous post. Though the case, I feel as though I was more able to explain my idea to said person with some information about the ending of the book, and have therefore gathered more informative info.
This information gathered will be used to support and develop my ideas.
I have understood the participants comments and will take aspects such as the response to what young adults face into consideration - the idea of pressure in exams, schools, etc. Knowing what the participant has said - in terms of the photography has provided me with more a aesthetical ways of photographing - more close up photos of things such as waterfalls, forests, sunsets.
Continuing my audience research, I have decided to complete an interview with a participant who typically fits my demographic, aged 20, holding an interest in the photographic medium, providing them with some knowledge on the art form. I have decided to pursue the interview technique as I feel it will allow me to gather a specific view on the genre of photography as whole, in a group this may contrast with each other as photographers have different visions. It will also allow me to seek clarification and ask questions about common thoughts we may have, this being on the idea of creating photo books in general. Other techniques like focus groups can be also be used, now and later on in the project, an example being after the book is printed, holding a focus group to show and get feedback on the final piece in terms of aesthetical qualities. The interview will be face to face, and will be voice-recorded.
Information I would like to gather -
- What the typical demographic teen thinks of photo books, and the idea of expressing a story through one, or expressing ideas through photography. Are the themes included a good representation of what teenagers and young adults go through - do they sound familiar and relatable?
- My product - would they buy it, does the photography side interest them more or the written side, do they feel their friends or people they know would buy it, how would it do on social media the participant is familiar with?
Questions to include -
- What do you think about photo books?
- What type of photography interests you and why?
- What emotions and thought processes do you think young adults such as yourself go through?
- What genre of book would you usually buy, or listen to?
Due to time management and issues with getting a specific person for my interview, my interview took place during production documentation, and I have had to come back to this previous post. Though the case, I feel as though I was more able to explain my idea to said person with some information about the ending of the book, and have therefore gathered more informative info.
This information gathered will be used to support and develop my ideas.
I have understood the participants comments and will take aspects such as the response to what young adults face into consideration - the idea of pressure in exams, schools, etc. Knowing what the participant has said - in terms of the photography has provided me with more a aesthetical ways of photographing - more close up photos of things such as waterfalls, forests, sunsets.
Thursday, 28 March 2019
Focus group
Contributing to my audience research, I have conducted a focus group with a group of 3 other media students, asking them similar questions to those planned in my interview.
Reflecting over my focus group, I feel I gathered some information about how the audience will perceive the themes given, how young people now-a-days enjoy "being independent" and "away from their parents." this independence theme that I could include in the whole idea of the character having her own dream. Positive feedback about the idea - using photography to tell this dream being a "creative" and "different" way of telling a story has provided me with confidence to further develop and inform my ideas. However, I feel I could have asked further questions and would have preferred longer answers. E.g a more detailed reply as to what emotions they feel teenagers go through.
A realistic representation of what could occur in parts of my targeted aged audience occurred, this being a person in the focus group not typically going for photo-books.
Reflecting over my focus group, I feel I gathered some information about how the audience will perceive the themes given, how young people now-a-days enjoy "being independent" and "away from their parents." this independence theme that I could include in the whole idea of the character having her own dream. Positive feedback about the idea - using photography to tell this dream being a "creative" and "different" way of telling a story has provided me with confidence to further develop and inform my ideas. However, I feel I could have asked further questions and would have preferred longer answers. E.g a more detailed reply as to what emotions they feel teenagers go through.
A realistic representation of what could occur in parts of my targeted aged audience occurred, this being a person in the focus group not typically going for photo-books.
Wednesday, 27 March 2019
Independent audiences
An independent audience is an audience allocated between a niche and mainstream group, consisting of a range of ages and people with similar interests. It's less specific than a niche audience, an example being females in a niche audience aged between 20-30 targeted for a particular reason, compared to an independent audience where the demographic would be middle aged females.
Within my audience research, I have conducted information about informative photographic books, made by photographers, my example being "Read This If You Want to Take Good Photographs" By Henry Carroll. The audience of these aren't so mainstream, though there is not a specific age group, location, etc. that categorises them. I feel that the audience for books like this are therefore more independent, the demographic not being popular but not specific.
Further contributing to my audience research and reflecting on my feedback, I have analysed the demographic and psychographic letter groups for my photobook and have concluded that the group would fall under C1-B, consisting of middle management, teachers and possible influential media people. This demographic would also be able to afford prices of photo books,along with books in general, pricing of books which range between £15 to £25. The sociological concept of those available to buy books and better resources or able to afford more materialistic products to help with education, those young adults and children belonging to families categorised in group A and B, therefore able to have a better education and standard of living due to their financial advantage.
Linking to economics, the demographic also includes socio economic statuses and special interests -
Socio economic status - Social and economical factors that affect a category an individual may fall into, this including upper, middle and lower classes. Attributes such as income, education, cars per person and doctor visits are included in the study and judgement of what someone's status is.
Special interest - Liking an aspect of something in particular, - if a person likes a product, what similar products would they like.
The socio-economic status of my secondary audience consisting of people like authors would be high. The special interest of audiences who like photography may enjoy the photo book, the idea of viewing photography through an actual story and seeing it be used, along with writers who enjoy reading fiction stories, with a subtle nonfiction reflection. The interest and specific way in which other artists have created their photographic or poetry books through printing and careful consideration of layout linking to their content is an attribute I will also consider to attract similar audiences.
Within my audience research, I have conducted information about informative photographic books, made by photographers, my example being "Read This If You Want to Take Good Photographs" By Henry Carroll. The audience of these aren't so mainstream, though there is not a specific age group, location, etc. that categorises them. I feel that the audience for books like this are therefore more independent, the demographic not being popular but not specific. Further contributing to my audience research and reflecting on my feedback, I have analysed the demographic and psychographic letter groups for my photobook and have concluded that the group would fall under C1-B, consisting of middle management, teachers and possible influential media people. This demographic would also be able to afford prices of photo books,along with books in general, pricing of books which range between £15 to £25. The sociological concept of those available to buy books and better resources or able to afford more materialistic products to help with education, those young adults and children belonging to families categorised in group A and B, therefore able to have a better education and standard of living due to their financial advantage.
Linking to economics, the demographic also includes socio economic statuses and special interests -
Socio economic status - Social and economical factors that affect a category an individual may fall into, this including upper, middle and lower classes. Attributes such as income, education, cars per person and doctor visits are included in the study and judgement of what someone's status is.
Special interest - Liking an aspect of something in particular, - if a person likes a product, what similar products would they like.
The socio-economic status of my secondary audience consisting of people like authors would be high. The special interest of audiences who like photography may enjoy the photo book, the idea of viewing photography through an actual story and seeing it be used, along with writers who enjoy reading fiction stories, with a subtle nonfiction reflection. The interest and specific way in which other artists have created their photographic or poetry books through printing and careful consideration of layout linking to their content is an attribute I will also consider to attract similar audiences.
1-1 Mentor meeting - Research feedback
The meeting with my mentor consisted of reading over the case studies I have completed alongside audience research and further production development that needs to be done as the storyline development is complete.
Tuesday, 26 March 2019
Audience research
Considering the distribution of my product includes thinking about the audience I am targeting, this either being a niche or mainstream group.
Niche - A smaller group of people who hold the same interest about a specific subject. The audience usually wanting to know something in particular, rather than broad.
Mainstream -The typical audience for something, liking something of the same kind as many others. The subject being most commonly known by wide amounts of people.
My product consists more of a niche audience, as the genre of book that I am producing is specific in itself, crossing two specific themes of poetry and photography. The audience choosing this book therefore have the intention of viewing something more precise, rather than a whole worded book with stories and photos / illustrations only for aesthetic. The photographs within my book telling a story, and reflecting the characters thought processes, etc.
An audience member example being a growing female teenager, aged between 14-23, falling under the 'explorers' psychographic group. The explorers of the group being energised and independent with the desire to experience challenging and new things, in constant search of discovery. The idea of discovery is explored within the dream, where the character explores and experiences the nature and artistic landscaped surroundings, accompanied with people around culturally and relationship wise. Some themes included and desired word phrases will be mature, with the idea of many teenagers possibly wanting to move from their area, facing cultural awareness and issues linked with identity, and experiencing new love, this being reasoning behind the aimed typical teenage growing age.
In terms of primary research, my audience consists of young teens using social media, especially apps such as Tumblr and We Heart It, where aesthetic photos of picture books are taken, & young teens who also enjoy photography. Secondary audiences may include upcoming media crews, this including film directors or script writers and story developers, searching for a new story-line to make a film or videography piece about. Secondary audiences could also be authors. The secondary audience would therefore focus more on the message and story of the book, rather than the physical features, this being what the primary audience focus on.
The socio-economic status in terms of the primary audience could be low, the lack of culture or art within their society or life meaning a lack of social norms around them that have as such, this book being a different reading to them,or accessing this book in search for relating to similar situations. The age group also aimed at one where individuals are beginning their life, this being socially with meeting new people in workplace environments and economically beginning in employment. Socio-economic statuses for my said secondary audience contrasts, this being higher statuses due to the popularity film making has, along with authors having high statuses with good education.
Overall knowing that the psychographic of my audience is explorers has sparked ambitions including ways in which I can make the story line more adventures and experimental, along with the demographic being photographers, poetry and English writing lovers.
Similar products that I have researched have similar target audiences, for example, Note to self by Connor Franta having users of social media, using the book for photographic aesthetics, along with targeting those with high interests in photography, special interest wise. An older aged demographic however have been targeted for the book due to the heavy exploration of mature themes such as first adult situations, depression, etc as stated in my case study. The audience of this book also consists of those from the YouTube fanbase, this caused from postings the vlogger uploaded on his channel, with a supporting audience of over 5.4 million subscribers. Further books in my case study include First Light by Joe Cornish, which has a similar primary audience of aspiring and learning photographers. The photographic audience of my book links to this, though the age demographic may be different as Cornishe's advertisement of works is more in galleries and books for an older audience, rather than social media (younger) To develop my audience demographic, this being secondary audiences and age wise, I could advertise in similar places, highlighting the photographic side more e.g a gallery or exhibition on boards of the photographs in the book, or extras taken. Finding out more about the audience and being specific on age and interests concluding to have a specific niche audience as possible.
Another audience group under a book I have read in preparation and research being The sun and her flowers, Rupi Kaur. The primary audience of this being females and poetry lovers, and the secondary consisting of authors. This relates /links to the primary/secondary audience of my product. In terms of competition and the product in the wider marketing, there is not much competition specifically under photo books, though juxtaposed in poetry book audiences. 'The poetry market is growing as audiences for poetry - and poets - are diversifying,' (Poetry summit London Book Fair,2017) Many types of non fictional poetry are developing, the competition between modern poets such as R.H Sin and Nikita Gill being high. Though my storyline is fictional, the emotions and wording would be based on real situations, meaning there is competition, with publishing industries around the genre also becoming increasingly popular. The idea that there is a large audience for the product being good however, as there are already group members who will like the product, with an increase of 1.3% of adults (1.3 million people) engaging with the poetry genre from 2015-2016. "Instagram alone features 19 million posts with the hashtag #poetry. Insta poets like Nikita are using social media intelligently, bringing poetry to a broader, mainstream audience," (Emma Smith of Trapeze)My products USP being the fact that it intertwines two themes, both artistically combining well with each other and able to visually telling a story with room to creatively experiment with composition and aesthetics, experimentation being different to a typical product.
The photographic book audience being niche and smaller, with photographers producing work to a less competitive part of the industry. This makes the product more intimate and allows the smaller audience to interact more - majority of this being photographers, editors, etc. An example of a photobook that has been successful and is one in which I would like to follow composition wise is Find a Fallen Star by Regine Petersen. There are further informative photography books, these including information of artists and their work, along with technical and aesthetical explanations behind the creation. As photography has become more popular, with 1.8 billion digital images uploaded to the internet everyday, there has been an increase of photographic books produced by artists, or edited with memorable photographers included inside over periods of time, an example being "Read This If You Want to Take Good Photographs" By Henry Carroll, also used for my historical research under Ansel Adams. The market for these informative books not being mainstream, though not as small as a niche.
Bibliography -
http://fmcm.co.uk/news/2018/4/13/poetry-market-is-growing-as-audiences-and-poets-diversify-verdict-from-the-first-ever-poetry-summit-at-london-book-fair (poetry statistics)
https://vimeo.com/132026832?width=1080 (Find a Fallen Star)
Niche - A smaller group of people who hold the same interest about a specific subject. The audience usually wanting to know something in particular, rather than broad.
Mainstream -The typical audience for something, liking something of the same kind as many others. The subject being most commonly known by wide amounts of people.
My product consists more of a niche audience, as the genre of book that I am producing is specific in itself, crossing two specific themes of poetry and photography. The audience choosing this book therefore have the intention of viewing something more precise, rather than a whole worded book with stories and photos / illustrations only for aesthetic. The photographs within my book telling a story, and reflecting the characters thought processes, etc.
An audience member example being a growing female teenager, aged between 14-23, falling under the 'explorers' psychographic group. The explorers of the group being energised and independent with the desire to experience challenging and new things, in constant search of discovery. The idea of discovery is explored within the dream, where the character explores and experiences the nature and artistic landscaped surroundings, accompanied with people around culturally and relationship wise. Some themes included and desired word phrases will be mature, with the idea of many teenagers possibly wanting to move from their area, facing cultural awareness and issues linked with identity, and experiencing new love, this being reasoning behind the aimed typical teenage growing age.
In terms of primary research, my audience consists of young teens using social media, especially apps such as Tumblr and We Heart It, where aesthetic photos of picture books are taken, & young teens who also enjoy photography. Secondary audiences may include upcoming media crews, this including film directors or script writers and story developers, searching for a new story-line to make a film or videography piece about. Secondary audiences could also be authors. The secondary audience would therefore focus more on the message and story of the book, rather than the physical features, this being what the primary audience focus on.
The socio-economic status in terms of the primary audience could be low, the lack of culture or art within their society or life meaning a lack of social norms around them that have as such, this book being a different reading to them,or accessing this book in search for relating to similar situations. The age group also aimed at one where individuals are beginning their life, this being socially with meeting new people in workplace environments and economically beginning in employment. Socio-economic statuses for my said secondary audience contrasts, this being higher statuses due to the popularity film making has, along with authors having high statuses with good education.
Overall knowing that the psychographic of my audience is explorers has sparked ambitions including ways in which I can make the story line more adventures and experimental, along with the demographic being photographers, poetry and English writing lovers.
Similar products that I have researched have similar target audiences, for example, Note to self by Connor Franta having users of social media, using the book for photographic aesthetics, along with targeting those with high interests in photography, special interest wise. An older aged demographic however have been targeted for the book due to the heavy exploration of mature themes such as first adult situations, depression, etc as stated in my case study. The audience of this book also consists of those from the YouTube fanbase, this caused from postings the vlogger uploaded on his channel, with a supporting audience of over 5.4 million subscribers. Further books in my case study include First Light by Joe Cornish, which has a similar primary audience of aspiring and learning photographers. The photographic audience of my book links to this, though the age demographic may be different as Cornishe's advertisement of works is more in galleries and books for an older audience, rather than social media (younger) To develop my audience demographic, this being secondary audiences and age wise, I could advertise in similar places, highlighting the photographic side more e.g a gallery or exhibition on boards of the photographs in the book, or extras taken. Finding out more about the audience and being specific on age and interests concluding to have a specific niche audience as possible.
Another audience group under a book I have read in preparation and research being The sun and her flowers, Rupi Kaur. The primary audience of this being females and poetry lovers, and the secondary consisting of authors. This relates /links to the primary/secondary audience of my product. In terms of competition and the product in the wider marketing, there is not much competition specifically under photo books, though juxtaposed in poetry book audiences. 'The poetry market is growing as audiences for poetry - and poets - are diversifying,' (Poetry summit London Book Fair,2017) Many types of non fictional poetry are developing, the competition between modern poets such as R.H Sin and Nikita Gill being high. Though my storyline is fictional, the emotions and wording would be based on real situations, meaning there is competition, with publishing industries around the genre also becoming increasingly popular. The idea that there is a large audience for the product being good however, as there are already group members who will like the product, with an increase of 1.3% of adults (1.3 million people) engaging with the poetry genre from 2015-2016. "Instagram alone features 19 million posts with the hashtag #poetry. Insta poets like Nikita are using social media intelligently, bringing poetry to a broader, mainstream audience," (Emma Smith of Trapeze)My products USP being the fact that it intertwines two themes, both artistically combining well with each other and able to visually telling a story with room to creatively experiment with composition and aesthetics, experimentation being different to a typical product.
The photographic book audience being niche and smaller, with photographers producing work to a less competitive part of the industry. This makes the product more intimate and allows the smaller audience to interact more - majority of this being photographers, editors, etc. An example of a photobook that has been successful and is one in which I would like to follow composition wise is Find a Fallen Star by Regine Petersen. There are further informative photography books, these including information of artists and their work, along with technical and aesthetical explanations behind the creation. As photography has become more popular, with 1.8 billion digital images uploaded to the internet everyday, there has been an increase of photographic books produced by artists, or edited with memorable photographers included inside over periods of time, an example being "Read This If You Want to Take Good Photographs" By Henry Carroll, also used for my historical research under Ansel Adams. The market for these informative books not being mainstream, though not as small as a niche.
Bibliography -
http://fmcm.co.uk/news/2018/4/13/poetry-market-is-growing-as-audiences-and-poets-diversify-verdict-from-the-first-ever-poetry-summit-at-london-book-fair (poetry statistics)
https://vimeo.com/132026832?width=1080 (Find a Fallen Star)
Saturday, 23 March 2019
Reflection - week 2
Second evaluation over the past week including case study research and idea development -
Due to exportation issues within Adobe Premiere Pro, the sequence including photographs in parallel to my audio cannot be previewed. My reflections for the upcoming weeks will therefore be audio-recordings.
Due to exportation issues within Adobe Premiere Pro, the sequence including photographs in parallel to my audio cannot be previewed. My reflections for the upcoming weeks will therefore be audio-recordings.
Idea development
I have embarked on feedback given from my mentor by brainstorming and planning my ideas and developing the story line my book will have. I decided to this as soon as, so further research following up the contextual studies can be clear and link fully to my idea.
Story-line development:
Character, a girl.
Girl doesn't like her society in terms of lack of greenery and culture, she wants it to be better. (idea of disruptive society reflecting Waltham Forest before London's Borough of Culture)
Black and white city photography, word phrases about how she feels in first person.
She has a dream - one page with one set time and a phrase such as "the dream began." / "1.09am the/(my) dream began"
Book follows the dream through indicated times. Time progresses as dream progresses.
Dream begins in green environment straight away, my photographs of close up trees and wide locations, some insect photography. Bright sunshine environments. Poems about the natural world, consider oceans, waves, birds, how she feels.
Time develops, location changes.
Photographs of individual coloured people, individual colour on each page. Poems accompanying about culture, equality.
end colours with silhouette photography
Time develops.
Photographs of hand holding, rainbows (abstract photography, LGBT themes linking to fellowship)
(consider more photography ways)
Poems about relationships, themes of love inspired by historical research.
Time develops
Photographs of street art, people in the street having fun
poems / word phrases of feeling free, happy, poems about art
End of dream, ends with a phrase such as "awake, 8am"
Realises its reality?
Time develops
Photographs of street art, people in the street having fun
poems / word phrases of feeling free, happy, poems about art
End of dream, ends with a phrase such as "awake, 8am"
Realises its reality?
Overall themes - Nature, Culture, Fellowship, Art
Friday, 22 March 2019
Case study - First light, Joe Cornish
The third product I am researching falls under photography, exploring the other side to the poetry within my book. Photographer Joe Cornish has a book under the title 'first light' describing the thoughts that go into taking a photo beforehand, along with the aesthetical qualities that the end photograph has. The subtitle being 'A landscape photographer's art' making the genre/ type of photography clear to the audience. The response towards the book has been positive, due to the production of other and further books, such as 'Gallery' and 'This land' Though I could not access, from the online research conducted I have seen that the composition of the pages explore a layout I would like to conduct, with photographs following onto the next page and small pieces of writing. In terms of content in First Light, the photography is aesthetic and high in vibrance, and the writing is insightful. This caters for said target audience, this being aspiring photographers, improving or beginning specifically in landscape photography, for example.Layout wise, the cover itself seems contrasted to what's within the book. The monochrome grey background contrasts with the saturated foreground image, along with contrasting the photos within the book. On initial sight, the book does not look intriguing. The lack of consistency in texts also causing this result, the cover does not reflect the excitement or adventure landscape photography can have. In terms of front cover, I will not be taking inspiration from this book.
Within the book, explanations of photographs are separated into sections, this including 'TLC - Timing, lighting composition,' 'foreground background' and ' the point of return' the immediate language to describing sections of photos intrigues purely a photographic audience as they are aware of these terms. An example of a photograph which has been analysed under the category TLC is 'twilight' taken in Teesside. The language used to describe the photograph is formal and technical, e.g 'darkness might bring some simplification, and with it, some focus' Language techniques such as similes have been used to describe the overcrowd of city events - 'like a map on which all the words are the same size' Cornish may have used such language techniques to fully describe his photography passion, and relating subjects to more things we see on a daily. The perspective for all descriptions are first person, as Cornish describes his experience of taking the photograph - this also including the journey taken to find the perfect angle and composition. In twilight, he embarks on his trip by passing hills, a river, and an anchor, climbing up a hill in a Teesside, the north east of England to the contrasting view of industry and landscape. I feel as though the creative intention behind the photo links to something I could experiment with, the contrast between landscape and nature, particularly signposted with the road cutting straight through greenland, this also being the main subject, as described as a 'key element' by Cornish, making the photograph overall unique. The contrasting industry and landscape links to the dream and reality side of my theme, the road being the deprived city before the characters dream and the landscape being after, further linking to Waltham Forest before borough of culture and after. That idea continues and links to a similar piece I created in unit 7, my documentary on city life vs country life. Incorporating all these ideas, the photograph could be a way in which I will end the book - by combining beautiful landscapes with bright city lights. The technical side of writing where the exposure is mentioned, the element behind creating the glow sunset with visibility of city features links to the informative genre, and is structured at the end of the description after the information where the photo was taken, the journey and aesthetical qualities. The writing may have been structured this way to capture the audience first and reflect the passion the artist has for his work, and how this eventually was all possible. Somewhat trying to convince the audience to read on until the end, where the main aspect they wish to read is.
The product has been advertised on the photographers website and the photographs are visible in his gallery collection. Rather than the actual product advertised, Joe Cornish's photography in general is mentioned in places such as photography articles and information sites Britain's best photographers, this leading to his website where collections of books including First light are advertised / available. The target audience possibly researching known photographers where Cornish would be mentioned, though there is not much advertising on social media to younger audiences. The company who have published the book are aurum press, and the book has been forwarded by Charlie Waite. Aurum press /Quatro knows themselves having Facebook, Twitter, Youtube and Pinterest pages. The publishing company specialises in entertainment, sports, travel and unique books, along with the ability to have books translated in various languages, making their reach worldwide.
Finding where the book has been advertised has been difficult on the internet though the stated names are in the acknowledgements. The book has been processed and printed, issues are similar to the previous case studies, this being copyright and reproducing of material.
Case study - Whiskey, words & a shovel II, r.h Sin
Whiskey, words and a shovel II is a poem book by R.H (Reuben Holmes) Sin, consisting of his emotional experiences capturing the raw truth of what living and loving is. The book does not have illustrations or photographs, simply only the powerful stanzas and dramatic words. The artist's intention of creating the book being a place to document thoughts, along with allowing his audience to relate to his own experiences, as indicated through the use of certain poetry in second person. The audience built and overall response has been positive, as this book is the second in a series. The first being Whiskey, words & a shovel I, followed by vol II and III. I have chosen to research the second book as I feel it's an interesting part of a series to embark on in terms of audience development and artist thought development. The book heavily explores the theme of love and heartbreak and living through this with powerful symbolic features, e.g, the poem titled "stubbornness" (image)
The broken structure reflects the language used, "broken," "stubborn," "sadly." An overall target audience of young adults, and late teenagers, that age group being the prime demographic relating to similar emotions.
Layout wise, the front cover of the book is simply black and white with a triangle and abstract shape in the middle of the page. The idea of a shape in the foreground is similar to the composition of Note to Self, though this front cover has less colour. The text is again simple, though the back cover text is dramatic, consisting of just the poem, "I'd kill the distance to get to you" isolated. The power this has is a reflection R.H Sins impeccable and powerful vocabulary. I have not yet considered the back cover of my book, however Sin's work has sparked this. The book uses formal yet recognisable language, and the overall style of writing links to the romantic and poetry genre.
A poem I have read in particular and in which I would like write similar to titled "resolutions" is "Changing for the better,
ready for something better." this exploring the welcoming side of our project theme, open to new and better things happening within the borough of culture, Along with "the future" -
"I hope your heart discovers the truth about the type of love that you deserve. " This exploring the fellowship side of the theme, incorporating more love / relationship elements. The data and official word analyse of "the future" consists of 15 words as one whole sentence, with 21 syllables (https://www.online-utility.org/text/analyzer.jsp) Sin's intention of writing the poem explores events that he has experienced, and letting the audience know and realise they can relate to something similar. The language techniques themselves that have been used include smilies and formal language, however I have not found an example of personification - this being a technique I would like to add within my language book, as its definition includes giving a natural element of something such as the sun, a human attribute. - "the sun smiled at us" Using this technique will also reflect and act as a symbol to the natural element of the theme.
Continuing, the audience as stated may be young adults who can emotionally relate, or have an interest in the themes explored. The product has been marketed on social media sites, such as Instagram. Sin has had advertisements of black and white pages in his book, along with his own clothing products with engraved wording from the books on the app. This has been marketed to the target audience as young adults use Instagram frequently, the most ironic being the poetry about relationships and love projected onto the site where the idea of having a perfect relationship and consistent viewings of others personal lives is visible. The irony of this makes the poetry even more successful, and has been successful due to the followup of Whiskey, words and a shovel III. Sins journey to becoming a writer also involves social media, his spark that got into writing being the joy of trying to express emotion or something to say under 140 characters when Twitter had an 140 word limit. In terms of advertising for my product, I would follow similar social media sites, such as Instagram due to the aesthetic stigma users have, along with We Heart it, where there is an audience for the books I have researched due to the visual pleasements of them.
The book has been published by Andrews McMeel Publishing, a large company who have also published similar poetry books such as the sun and her flowers (Rupi Kaur) and the witch doesn't burn in this one (amanda lovelace) the company also specialise in issuing comics, calender's and toys. (http://publishing.andrewsmcmeel.com/our-company/submissions) the reach is universal. Audiences can also buy calender's directly from the site. Issues that the company may face includes copyright or submission processes, with thousands of submissions daily.
Layout wise, the front cover of the book is simply black and white with a triangle and abstract shape in the middle of the page. The idea of a shape in the foreground is similar to the composition of Note to Self, though this front cover has less colour. The text is again simple, though the back cover text is dramatic, consisting of just the poem, "I'd kill the distance to get to you" isolated. The power this has is a reflection R.H Sins impeccable and powerful vocabulary. I have not yet considered the back cover of my book, however Sin's work has sparked this. The book uses formal yet recognisable language, and the overall style of writing links to the romantic and poetry genre.
A poem I have read in particular and in which I would like write similar to titled "resolutions" is "Changing for the better,
ready for something better." this exploring the welcoming side of our project theme, open to new and better things happening within the borough of culture, Along with "the future" -
"I hope your heart discovers the truth about the type of love that you deserve. " This exploring the fellowship side of the theme, incorporating more love / relationship elements. The data and official word analyse of "the future" consists of 15 words as one whole sentence, with 21 syllables (https://www.online-utility.org/text/analyzer.jsp) Sin's intention of writing the poem explores events that he has experienced, and letting the audience know and realise they can relate to something similar. The language techniques themselves that have been used include smilies and formal language, however I have not found an example of personification - this being a technique I would like to add within my language book, as its definition includes giving a natural element of something such as the sun, a human attribute. - "the sun smiled at us" Using this technique will also reflect and act as a symbol to the natural element of the theme.
Continuing, the audience as stated may be young adults who can emotionally relate, or have an interest in the themes explored. The product has been marketed on social media sites, such as Instagram. Sin has had advertisements of black and white pages in his book, along with his own clothing products with engraved wording from the books on the app. This has been marketed to the target audience as young adults use Instagram frequently, the most ironic being the poetry about relationships and love projected onto the site where the idea of having a perfect relationship and consistent viewings of others personal lives is visible. The irony of this makes the poetry even more successful, and has been successful due to the followup of Whiskey, words and a shovel III. Sins journey to becoming a writer also involves social media, his spark that got into writing being the joy of trying to express emotion or something to say under 140 characters when Twitter had an 140 word limit. In terms of advertising for my product, I would follow similar social media sites, such as Instagram due to the aesthetic stigma users have, along with We Heart it, where there is an audience for the books I have researched due to the visual pleasements of them.The book has been published by Andrews McMeel Publishing, a large company who have also published similar poetry books such as the sun and her flowers (Rupi Kaur) and the witch doesn't burn in this one (amanda lovelace) the company also specialise in issuing comics, calender's and toys. (http://publishing.andrewsmcmeel.com/our-company/submissions) the reach is universal. Audiences can also buy calender's directly from the site. Issues that the company may face includes copyright or submission processes, with thousands of submissions daily.
Wednesday, 20 March 2019
Case study - Note to self, Connor Franta
The product I am conducting research under is a bio/autobiography titled Note to Self by Connor Franta consisting of personal notations the artist had, this including observations, personal thoughts, emotions and an overall "scrapbook" of the artists mind at certain time periods captured in poetic words. The book has two meanings, one personal for the artist - the fact that he wanted to document his emotions into a widely accessible piece to an audience and the other for that audience - Franta being an online influencer, starting of being a youtuber/
vlogger, photographer and developing to a clothing creator, his audience have followed and grown over his career, developing an attachment or so called 'fan base.' Franta's previous memoir titled 'A Work in Progress' being successful both to the specific audience and outside world, becoming New York Times Bestseller, he decided to create another piece, this being reasoning behind the creation of the product and indicating his audience socially contextual wise. Franta embarked on the idea that his young age was different to the typical age of creating a memoir, though this possibly being the reason the book did so well. The overall presumed target audience being teenagers, but also young adults, as the book, Note to Self, explores deeper themes, this including depression, love and heartbreak, travelling and new experiences, anxiety, etc. The book offers advice at ends of poetry and said experiences, catering and catching the audience's attention to the fullest. Franta embarks on things he has been through over the course of a year, photographs being ones taken on his journeys and day to day life, and poems recorded in the moment. The poems include times of days and titles, these being notes Franta took in his iPhone at particular moments of high emotion, this being whats makes the wording so real and raw. The overall message of the book possibly being hope for those going through similar emotional situations, or inspiration.The response from the book after its distribution included a wide interaction between Tumblr and We Heart It users and a demographic of photographers. As those websites are seen as uploading aesthetically pleasing images and or videos, the composition and photographing within the book seemed perfect and fit the aesthetic vibe.
The layout of the book is aesthetic and consists of various patterns and pastel colours. The cover has been constructed with dark pink leaves and a rose, with faded shadow effects placed perfectly in the square foreground. The writing and font text is simple and lowercase in reflective series pink. Besides the writing, the background and hard surface of the book is a soft hue pink, the cover as a whole explores many shades of pink with subtle white faded areas. The creative intention behind these colours could be to provide a calm, soft mood (provided by the pastel.) The fonts and text colours are not strikingly bold, further contributing to this idea. Initially viewing, I feel the front cover is creatively intriguing, an overload of pink by a male artist further breaking stereotypes. The concept behind my idea exploring a similar delicate storyline of a dream, I could also consider relaxed, italic type text fonts. Though I would contrast and change other elements inspired by the Note to Self cover, such as the photograph at the front. The composition of a photograph in the foreground being a square is something I would take inspiration from however the actual photograph being an experiment with black and white switching to colour, somewhat editorial photography and a solid white background or other solid colour is something I would like to experiment with. These elements will come next, in terms of production documentation and complete research under similar artists. The text within the book includes bold headlines and fainted time text, indicating when Franta wrote the note, followed by the structure of free verse poems and pages. The pages with poetic language are placed in the middle. My favourite composition /page within the book being a page where the quote links directly to the photograph, but in a hidden manner - The phrase being "sometimes the quiet ones
are yelling on the inside" with the photograph on the previous page being a hand reaching upto the sky. The page in which the phrase is visible, the photograph is see through. This adds depth not only through written words but a photograph accompanying. Though this may technically / physically be difficult, I will consider the manner of portraying a message this deeply, and being especially creative when planning the pages.
Language wise, the whole book is from the perspective of Connor, metaphors and similes are used in the poetic language, for example, "our love was like a wildfire... but eventually every flame must go out" As the book is essentially 'notes' to the artist himself, some words of poetry and free verse are harder to understand.
The product was made through the process of large-scale printing, distributing initially in the USA then to further areas such as the UK, Australia, Asia. Marketing and getting the book out there included the creation of a trailer (link) as an introduction along with book tours within the USA,UK and Australia. Due to the online audience Franta has consisting of audiences around the world, there was an initial start point to where buyers of the book would start from and spread further through recommendations, etc. The company who published the book are Keywords press, commonly known for publishing social influences pieces of work. The company is big socially wise under the audience of what young teens and adults would buy, however in the wider industry of publishing books the company are smaller. The reach the company has is therefore revolved around individuals who have platforms on social medias, then developing on these to merch and clothing, websites, books, etc. The regulations or issues that the book may face includes copyright of the poetry wording or actual photographs. 'Note to self' overall has and will act as a inspiration to what I desire to create.
vlogger, photographer and developing to a clothing creator, his audience have followed and grown over his career, developing an attachment or so called 'fan base.' Franta's previous memoir titled 'A Work in Progress' being successful both to the specific audience and outside world, becoming New York Times Bestseller, he decided to create another piece, this being reasoning behind the creation of the product and indicating his audience socially contextual wise. Franta embarked on the idea that his young age was different to the typical age of creating a memoir, though this possibly being the reason the book did so well. The overall presumed target audience being teenagers, but also young adults, as the book, Note to Self, explores deeper themes, this including depression, love and heartbreak, travelling and new experiences, anxiety, etc. The book offers advice at ends of poetry and said experiences, catering and catching the audience's attention to the fullest. Franta embarks on things he has been through over the course of a year, photographs being ones taken on his journeys and day to day life, and poems recorded in the moment. The poems include times of days and titles, these being notes Franta took in his iPhone at particular moments of high emotion, this being whats makes the wording so real and raw. The overall message of the book possibly being hope for those going through similar emotional situations, or inspiration.The response from the book after its distribution included a wide interaction between Tumblr and We Heart It users and a demographic of photographers. As those websites are seen as uploading aesthetically pleasing images and or videos, the composition and photographing within the book seemed perfect and fit the aesthetic vibe.
The layout of the book is aesthetic and consists of various patterns and pastel colours. The cover has been constructed with dark pink leaves and a rose, with faded shadow effects placed perfectly in the square foreground. The writing and font text is simple and lowercase in reflective series pink. Besides the writing, the background and hard surface of the book is a soft hue pink, the cover as a whole explores many shades of pink with subtle white faded areas. The creative intention behind these colours could be to provide a calm, soft mood (provided by the pastel.) The fonts and text colours are not strikingly bold, further contributing to this idea. Initially viewing, I feel the front cover is creatively intriguing, an overload of pink by a male artist further breaking stereotypes. The concept behind my idea exploring a similar delicate storyline of a dream, I could also consider relaxed, italic type text fonts. Though I would contrast and change other elements inspired by the Note to Self cover, such as the photograph at the front. The composition of a photograph in the foreground being a square is something I would take inspiration from however the actual photograph being an experiment with black and white switching to colour, somewhat editorial photography and a solid white background or other solid colour is something I would like to experiment with. These elements will come next, in terms of production documentation and complete research under similar artists. The text within the book includes bold headlines and fainted time text, indicating when Franta wrote the note, followed by the structure of free verse poems and pages. The pages with poetic language are placed in the middle. My favourite composition /page within the book being a page where the quote links directly to the photograph, but in a hidden manner - The phrase being "sometimes the quiet onesare yelling on the inside" with the photograph on the previous page being a hand reaching upto the sky. The page in which the phrase is visible, the photograph is see through. This adds depth not only through written words but a photograph accompanying. Though this may technically / physically be difficult, I will consider the manner of portraying a message this deeply, and being especially creative when planning the pages.
Language wise, the whole book is from the perspective of Connor, metaphors and similes are used in the poetic language, for example, "our love was like a wildfire... but eventually every flame must go out" As the book is essentially 'notes' to the artist himself, some words of poetry and free verse are harder to understand.
The product was made through the process of large-scale printing, distributing initially in the USA then to further areas such as the UK, Australia, Asia. Marketing and getting the book out there included the creation of a trailer (link) as an introduction along with book tours within the USA,UK and Australia. Due to the online audience Franta has consisting of audiences around the world, there was an initial start point to where buyers of the book would start from and spread further through recommendations, etc. The company who published the book are Keywords press, commonly known for publishing social influences pieces of work. The company is big socially wise under the audience of what young teens and adults would buy, however in the wider industry of publishing books the company are smaller. The reach the company has is therefore revolved around individuals who have platforms on social medias, then developing on these to merch and clothing, websites, books, etc. The regulations or issues that the book may face includes copyright of the poetry wording or actual photographs. 'Note to self' overall has and will act as a inspiration to what I desire to create.
Saturday, 16 March 2019
Reflection - week 1
First evaluation over the past week starting the project, pre production notes used -
- Initially getting the theme sparked ideas under photography as I liked hearing the nature, landscape side to the theme.
- Word count was challenging.
- Verbal presentation clarified idea more than before in my head.
- Managed to get three books and expanded my research, must make sure I continue this
- Researching themes under poetry in older centuries was challenging to understand at times.
- Goals such as finishing historical research on 17/03/19 have been good as they've kept me on top of my work
- Feedback of researching Ansel Adams complete - researched in historical context as given from mentor
- Still need to develop story-line - to do next.
- Initially getting the theme sparked ideas under photography as I liked hearing the nature, landscape side to the theme.
- Word count was challenging.
- Verbal presentation clarified idea more than before in my head.
- Managed to get three books and expanded my research, must make sure I continue this
- Researching themes under poetry in older centuries was challenging to understand at times.
- Goals such as finishing historical research on 17/03/19 have been good as they've kept me on top of my work
- Feedback of researching Ansel Adams complete - researched in historical context as given from mentor
- Still need to develop story-line - to do next.
Friday, 15 March 2019
Historical research
Historical context - poetry
Time periods in history and first examples -
Researching historical facts around the themes of my product, this being books, storytelling and landscape photography will provide me with contextual knowledge and further meanings behind my aims, the ability to signpost or signify famous poetry/photography examples within my work.
Time periods in history and first examples -
Researching historical facts around the themes of my product, this being books, storytelling and landscape photography will provide me with contextual knowledge and further meanings behind my aims, the ability to signpost or signify famous poetry/photography examples within my work.
Starting in earlier days under the poetry theme, there were many influential periods in history in which the written form was popular, for example, the most common /popular being the Elizabethan era.
One of the earliest poets recorded was in the 6th century, being Caedmon, writing in Anglo-Saxon, also known as old English, consisting of German, Norwegian, Latin, etc. Further examples under the medieval (4th to 15th) century being Geoffrey Chaucer, one of the first poets to write in English. Content produced by Chaucer inspiring more experimental, creative, structured pieces of work, developing the English language into 15/16th century under Queen Elizabeth's reign, including poets such as Shakespeare, Sir Thomas Watt and Phillip Sydney. Queen Elizabeth said to love theatre, play-writing alongside poetry was important within this time period. Development through to the Renaissance literature era including poetry from 14th to 17th century, an example being Sir Thomas Wyatt writing one of the earliest structured English sonnets ( using the iambic pentameter under 14 lines, with each verse having 10 syllables as learnt from English Literature.) titled 'Whoso List to Hunt.' Two further centuries from 16th to 18th including the 'Enlightenment' and 'Romantic' period of poetry. The enlightenment period consisting of a disciplined structure, with traditional Greek styles of writing, and the romantic period contrasting this massively, exploring creative peace, nature and uniqueness.This 18th century technique being something I would like to follow within structuring my poems, as the theme of nature is explored.
Romanticism era -
Within the 18th century, the romanticism period existed with poets exploring more natural and individual themes. Poets explored the "relationship between individuals and the society of nature as a whole," (Book -Languages of Nature, 1986) and wrote more about the norms, political elements, morals and actions that 18th century society consisted of in order to understand nature itself. An example being novel book, The Rise of the Novel (1957, Ian Watt.) Watt linked various ideas together, some being a growing middle class reading public and a new genre of Novel books. The realism (truthful perception or view of a natural element) of the novel being that natural elements such as the environment, time and place are "backdrops" towards human activity. A further example being Pilkington who explores an element of human characteristics and links it to nature, this being sexuality, Pilkington believes questions and stigmas around human sexuality, reproduction, genetics, etc link to the "wild"ness, and "out there" characteristics of nature, making the writers links between human and nature major and strong. Within my project, I would like to consider similar messages that romanticist poets had, in terms of linking my poems (and photos) to the environment and welcome to the forest aspect of our theme with fellowship. This nature and human link becoming strong, influenced by 18th century inspirations, their interpretations of nature constantly linking to the exploration of human thinking.
Back to the timeline past the Victorian era, modern poetry developed from these figures bringing the medium to the 21st century, using techniques like free verse, narrative poetry (telling a story) and writing techniques like alliteration, in which I will heavily be exploring throughout my book. alongside poets who I am inspired by, such as Rupi Kaur and Amanda Lovelace. The medium has changed in an interesting way, influenced by the development in English Language and poets inspired by work made before them - this being inspired to change and contrast previous work completely e.g 18th century Romanticists in regards to juxtaposing enlightenment poets or use and develop techniques beforehand, e.g further poets and literature writers inspired by Shakespeare's initial iambic pentameter.
Historical context - photography
First examples -
As part of exploring the other side to my project involving photography, viewing where the medium all started and developed in terms of techniques and technology is important and will provide me with a wider understanding of photography. The technology that started photography was the pinhole camera / camera obscura, used in 10th century, using light rays passing through a tiny hole and reversing the opposite way round onto something placed parallel to the hole. This phenomenon leading events such as the discovery of white light by Isaac Newton 16th century, the process of refracting white light of a prism splitting into various rainbow colours.
One of the earliest physical examples developing throughout centuries being Heliography in 18th century, consisting of a pewter plate with added coated substances from the artists previous experiments such as Asphalt by the artist Joseph Nicéphore Niépce. The plate was placed opposite the camera and was exposed to the sun, creating a hard patterned surface in the end product. After Niépce's work was photographer Louis Jacques Mandé Daguerre, developing the self titled Daguerrotype process. A Daguerrtoype is a heavy metal plate, producing sharp,clear and detailed results. The end product is fragile and vulnerable, and is a development from Niepce's work as it requires minutes of exposure, rather than days. An artist named William Henry Fox Talbotof then created a photography presented technique called Calotype, consisting of chemical substances such as salt and sodium chloride also following the camera obscrua exposure settings and creating negative calotypes. The process involves darkrooms and exposure to light timing settings. The idea of developing photographs within darkrooms and depending on exposure as a big element of the photograph intrigues me and has informed me on the evolution photography settings have had.
The first colour photography by artist James Clerk Maxwell was produced in 1861,taking Isaac Newtons colour/white light theories into account by photographing through red, blue and yellow filters. The Lecia camera was one of the first to be factory produced in 19th century, this developing to the cameras that allowed technology to develop the further the years passed, including the Rolliecord, Polaroid and Fuji Fulix. The first camera we use frequently today in our projects being a Nikon was 1959, the Nikon F. 20th century further developed to roll films, full colour photography on phones with the flexible and easy access to select desired filters or options in black and white and cameras with technology / companies such as Kodak, Nikon DLSR, Casio and
Canon.
The development under technology including colours and filters is an important subject to consider within a photography project in itself, signifying referencing changes made and how, along with how these changes have had an impact in terms of being able to express something through photography. For example, the growth from black and white photography to colour, new settings added to modern cameras such as white balance. These settings not only meaning the aesthetical features of a final photograph can be adjusted but the perspective and manner in which the photograph can be interpreted. White balance allows a photographs colour to come as close to what we see in real life as possible in terms of colour, an example being that a camera may pickup a white wall as cream or off white, when in our eyes the wall is white. The development of technology allowing such feature (WB) to make these precise adjustments, in this example therefore meaning the wall is seen as close to white as the way our eyes see. The setting can be adjusted depending on temperature from warm reds to cool blues, altering the mood of the final photograph therefore our interpretations on what we're seeing. This also sparks the idea of photography being reality or fake, if we can change the way such photos are interpreted through the alteration of various settings, is photography a real representation of reality?
Bibliography - photography
https://www.dickermanprints.com/blog/a-brief-timeline-of-the-history-of-photography
http://www.daguerreobase.org/en/knowledge-base/what-is-a-daguerreotype
https://www.hrc.utexas.edu/exhibitions/permanent/firstphotograph/process/#top
http://anseladams.com/ansel-adams-bio/
One of the earliest poets recorded was in the 6th century, being Caedmon, writing in Anglo-Saxon, also known as old English, consisting of German, Norwegian, Latin, etc. Further examples under the medieval (4th to 15th) century being Geoffrey Chaucer, one of the first poets to write in English. Content produced by Chaucer inspiring more experimental, creative, structured pieces of work, developing the English language into 15/16th century under Queen Elizabeth's reign, including poets such as Shakespeare, Sir Thomas Watt and Phillip Sydney. Queen Elizabeth said to love theatre, play-writing alongside poetry was important within this time period. Development through to the Renaissance literature era including poetry from 14th to 17th century, an example being Sir Thomas Wyatt writing one of the earliest structured English sonnets ( using the iambic pentameter under 14 lines, with each verse having 10 syllables as learnt from English Literature.) titled 'Whoso List to Hunt.' Two further centuries from 16th to 18th including the 'Enlightenment' and 'Romantic' period of poetry. The enlightenment period consisting of a disciplined structure, with traditional Greek styles of writing, and the romantic period contrasting this massively, exploring creative peace, nature and uniqueness.This 18th century technique being something I would like to follow within structuring my poems, as the theme of nature is explored.
Romanticism era -
Within the 18th century, the romanticism period existed with poets exploring more natural and individual themes. Poets explored the "relationship between individuals and the society of nature as a whole," (Book -Languages of Nature, 1986) and wrote more about the norms, political elements, morals and actions that 18th century society consisted of in order to understand nature itself. An example being novel book, The Rise of the Novel (1957, Ian Watt.) Watt linked various ideas together, some being a growing middle class reading public and a new genre of Novel books. The realism (truthful perception or view of a natural element) of the novel being that natural elements such as the environment, time and place are "backdrops" towards human activity. A further example being Pilkington who explores an element of human characteristics and links it to nature, this being sexuality, Pilkington believes questions and stigmas around human sexuality, reproduction, genetics, etc link to the "wild"ness, and "out there" characteristics of nature, making the writers links between human and nature major and strong. Within my project, I would like to consider similar messages that romanticist poets had, in terms of linking my poems (and photos) to the environment and welcome to the forest aspect of our theme with fellowship. This nature and human link becoming strong, influenced by 18th century inspirations, their interpretations of nature constantly linking to the exploration of human thinking.
Back to the timeline past the Victorian era, modern poetry developed from these figures bringing the medium to the 21st century, using techniques like free verse, narrative poetry (telling a story) and writing techniques like alliteration, in which I will heavily be exploring throughout my book. alongside poets who I am inspired by, such as Rupi Kaur and Amanda Lovelace. The medium has changed in an interesting way, influenced by the development in English Language and poets inspired by work made before them - this being inspired to change and contrast previous work completely e.g 18th century Romanticists in regards to juxtaposing enlightenment poets or use and develop techniques beforehand, e.g further poets and literature writers inspired by Shakespeare's initial iambic pentameter.
Historical context - photography
First examples -
As part of exploring the other side to my project involving photography, viewing where the medium all started and developed in terms of techniques and technology is important and will provide me with a wider understanding of photography. The technology that started photography was the pinhole camera / camera obscura, used in 10th century, using light rays passing through a tiny hole and reversing the opposite way round onto something placed parallel to the hole. This phenomenon leading events such as the discovery of white light by Isaac Newton 16th century, the process of refracting white light of a prism splitting into various rainbow colours.
One of the earliest physical examples developing throughout centuries being Heliography in 18th century, consisting of a pewter plate with added coated substances from the artists previous experiments such as Asphalt by the artist Joseph Nicéphore Niépce. The plate was placed opposite the camera and was exposed to the sun, creating a hard patterned surface in the end product. After Niépce's work was photographer Louis Jacques Mandé Daguerre, developing the self titled Daguerrotype process. A Daguerrtoype is a heavy metal plate, producing sharp,clear and detailed results. The end product is fragile and vulnerable, and is a development from Niepce's work as it requires minutes of exposure, rather than days. An artist named William Henry Fox Talbotof then created a photography presented technique called Calotype, consisting of chemical substances such as salt and sodium chloride also following the camera obscrua exposure settings and creating negative calotypes. The process involves darkrooms and exposure to light timing settings. The idea of developing photographs within darkrooms and depending on exposure as a big element of the photograph intrigues me and has informed me on the evolution photography settings have had.
The first colour photography by artist James Clerk Maxwell was produced in 1861,taking Isaac Newtons colour/white light theories into account by photographing through red, blue and yellow filters. The Lecia camera was one of the first to be factory produced in 19th century, this developing to the cameras that allowed technology to develop the further the years passed, including the Rolliecord, Polaroid and Fuji Fulix. The first camera we use frequently today in our projects being a Nikon was 1959, the Nikon F. 20th century further developed to roll films, full colour photography on phones with the flexible and easy access to select desired filters or options in black and white and cameras with technology / companies such as Kodak, Nikon DLSR, Casio and
Canon.
The development under technology including colours and filters is an important subject to consider within a photography project in itself, signifying referencing changes made and how, along with how these changes have had an impact in terms of being able to express something through photography. For example, the growth from black and white photography to colour, new settings added to modern cameras such as white balance. These settings not only meaning the aesthetical features of a final photograph can be adjusted but the perspective and manner in which the photograph can be interpreted. White balance allows a photographs colour to come as close to what we see in real life as possible in terms of colour, an example being that a camera may pickup a white wall as cream or off white, when in our eyes the wall is white. The development of technology allowing such feature (WB) to make these precise adjustments, in this example therefore meaning the wall is seen as close to white as the way our eyes see. The setting can be adjusted depending on temperature from warm reds to cool blues, altering the mood of the final photograph therefore our interpretations on what we're seeing. This also sparks the idea of photography being reality or fake, if we can change the way such photos are interpreted through the alteration of various settings, is photography a real representation of reality?
Bibliography - photography
https://www.dickermanprints.com/blog/a-brief-timeline-of-the-history-of-photography
http://www.daguerreobase.org/en/knowledge-base/what-is-a-daguerreotype
https://www.hrc.utexas.edu/exhibitions/permanent/firstphotograph/process/#top
http://anseladams.com/ansel-adams-bio/
Bibliography - poetry
https://www.skyminds.net/the-19th-century-romanti m-in-art-and-literature/
https://entertainment.howstuffworks.com/arts/literature/poetry7.htm
https://www.poets.org/poetsorg/text/poetic-diction-poets-glossary
https://amandalovelace.com/books.html
https://www.skyminds.net/the-19th-century-romanti m-in-art-and-literature/
https://entertainment.howstuffworks.com/arts/literature/poetry7.htm
https://www.poets.org/poetsorg/text/poetic-diction-poets-glossary
https://amandalovelace.com/books.html
Wednesday, 13 March 2019
1-1 Mentor meeting - Initial ideas
Feedback has been given in regards to developing and ensuring clarity within my ideas from my photography mentor from my proposal. The feedback consisted of -
- Developing the story-line -
Starting to think about how to write the poems and take the photographs. To do so, firstly think about the actual story-line and conduct idea development. Get the story clear to then highlight the key themes, then write phrases and consider how the words will be reflected through the photographs next to them.
Link the photo to the phrases and poems - words linking to the characters feelings, what they see, what they're thinking.
The character seeing something - the photograph being what they see and the poems being the thoughts they have from that.
Link the photo to the phrases and poems - words linking to the characters feelings, what they see, what they're thinking.
The character seeing something - the photograph being what they see and the poems being the thoughts they have from that.
- Reference the concept behind the project to the theme
The story-line starts with the disruptive society, this signifying the borough before London's Borough of Culture. The story developing into a landscaped theme, based around the improvements the borough has / will further have. Make this clear, that the fiction reflects real life.
- Location
After story-line development, figure out locations to use for photographing in terms of landscape and how using these areas will help develop your story. Anywhere specific, important landmarks? Practise taking photos in said locations, and how these locations link.
- Research
Research urban landscape photographers,
Research Ansel Adams, his use of shadows and ihglights under landscape photography
Research Ansel Adams, his use of shadows and ihglights under landscape photography
Tuesday, 12 March 2019
Pecha Kucha presentation
As part of developing further to researching and production stages under unit 8, I have expressed my final idea in the form of a presentation to an audience of my class. The presentation has been conducted under Pecha Kucha style, with no text - just photographs and consists of 10 slides.
Video -
The presentation went well in terms of ways in which I was able to explain skills I have acquired to apply to the final project, including slides about my experience in Widen and Kennedy, the BFI/BBC, along with stating clear inspirations I have in terms of poem artists and books to landscape photographers. I felt that this was important to include to provide context behind my work and where my ideas and skills to apply are coming from. Artists included consist of some I had used previously, e.g Connor Franta as part of developing over the year.
Elements to improve include target audience, the area of teenagers I said to aim at being 14-19, which could be more broad from the start teenage of 12. Further adjustments to be made which I will consider for future presentations is the length, the explanation of some slides being too long - main points could be cut to smaller, detailed sentences.
My presentation format followed the template consisting of questions about future professional ambitions, any other ideas I hold, what production is coming next for my final, etc. Following this template allowed/ gave me confidence to visually pick out appropriate photographs projecting my idea in a way that makes most sense to my audience. A crucial aspect being as clear as possible for your audience - 'the audience can be slow - if you do not understand your ideas or story line the audience also will not' learnt by Bradley Porter, mentor at the BFI Film Academy 2018. Personally developing on this, I feel that I understand my idea more through the process of talking aloud to an audience, making me more aware of what I am producing. Soft skills / presentation skills have been improved, through good feedback given from classmates after the presentation providing me with confidence, along with developed organisation skills technically adjusting photographs in Google Slides.
Video -
The presentation went well in terms of ways in which I was able to explain skills I have acquired to apply to the final project, including slides about my experience in Widen and Kennedy, the BFI/BBC, along with stating clear inspirations I have in terms of poem artists and books to landscape photographers. I felt that this was important to include to provide context behind my work and where my ideas and skills to apply are coming from. Artists included consist of some I had used previously, e.g Connor Franta as part of developing over the year.
Elements to improve include target audience, the area of teenagers I said to aim at being 14-19, which could be more broad from the start teenage of 12. Further adjustments to be made which I will consider for future presentations is the length, the explanation of some slides being too long - main points could be cut to smaller, detailed sentences.
My presentation format followed the template consisting of questions about future professional ambitions, any other ideas I hold, what production is coming next for my final, etc. Following this template allowed/ gave me confidence to visually pick out appropriate photographs projecting my idea in a way that makes most sense to my audience. A crucial aspect being as clear as possible for your audience - 'the audience can be slow - if you do not understand your ideas or story line the audience also will not' learnt by Bradley Porter, mentor at the BFI Film Academy 2018. Personally developing on this, I feel that I understand my idea more through the process of talking aloud to an audience, making me more aware of what I am producing. Soft skills / presentation skills have been improved, through good feedback given from classmates after the presentation providing me with confidence, along with developed organisation skills technically adjusting photographs in Google Slides.
Tuesday, 5 March 2019
Project proposal
Candidate
Name
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Annishah Razaq
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Candidate
Number
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Project Title
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Section 1: Rationale
(Approx 100 words)
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Experiencing new and challenging situations under practical and
evaluative situations throughout the previous units has provided me with
feedback/appropriate knowledge I would like to apply within unit 8. At the
beginning of the year, I was unaware of technical elements, including aperture/shutter
speed, how to use a Nikon in photography, and moving image wise post production
editing in Adobe After Effects, Premiere Pro and Audition. Experiencing practical tasks
including experimentation with lighting techniques in the photography studio to
creating documentaries both independently and in teams under moving image has
provided me with both technical and soft skills, the ability to work in a group
whilst being able to independently edit, to applying the required knowledge on
camera adjustments creating a photographs definition, altering how the audience
views elements like highlights and shadows, projecting a story I desire to show
to the audience, this influencing ideas for my final project under photography.
The ability to visually know what you want your audience to see is a skill developed
through the previous technical experimentation-I will further practise this in
my final project.
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Section 2: Project Concept
(approx 200 words)
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| Intertwining the forest, culture and radical element of the theme, my idea includes landscape& portrait photography presented in a book layout, the photographs accompanying (free verse) poems of a progressing story in the form of a dream. The story-line focusing around a character living in a disruptive society, (possibly portrayed through the lack of colour and distorted text) The connotations of a dream being perfect, the character dreams of a better, cultural society. The purpose and creative intention of this including London's Borough of Culture, the idea that the event will make Waltham Forest a better borough by bringing art, further diversity and improvements to environments. Pre production planning and reflection may have to be completed earlier under the allocated timescale, as I will require time to technically get the book made whilst considering text fonts, compositions of photographs when printed, etc. My previous documentary 'city vs country life' has influenced the story-line of this concept, the moving, travel theme in the documentary linking to the movement and progression of the characters dreamed journey through experiencing a better society. Further influences include research undertaken from my final unit 7 photography project including photographer Connor Franta, ideas of composition within his book 'Note to Self' have heavily influenced desired ideas, helping contribute to ideas I currently hold, along with agreed feedback given from previous projects by teachers that I am embarking on. |
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Section 3: Evaluation
(approx 50 words)
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Demonstrating continuously my said ideas throughout the unit, I will evaluate using voice-noted recordings with (if appropriate) photographed evidence over the audio, the end evaluation written alongside video/photographed examples.To document the videos made, I will keep them on a USB folder and under a label in blogger, titled evaluative progress (e.g) A timetable can be used to set goals and aims for certain weeks e.g having a deadline for completing final photographs and reflecting on how reaching this aim has gone, these deadlines also acting as evidence as things that were planned beforehand and if they've now had to change, allowing me to reflect on challenges to progress to the next goal. I will also reflect on collaborating in teams & relying on others e.g getting the book made through a company, impacting time.
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Proposed Research Sources and Bibliography (Harvard
Format)
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Ways in which I will conduct secondary research include using Connor Franta's books (Franta,2016) and searching for similar ones on the internet and in libraries, further finding poem books and using page examples of photographs in parallel or contrast to words composed next to them, examples being:
Primary research techniques -
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Project Action Plan and Timetable
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Week
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Date Week
Beginning
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Activity / What you are intending to do - including independent study
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Resources / What you will need to do it
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1
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4/3/19
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Finish rationale, project concept and evaluation summary.
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Access to blogger and brief template
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2
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11/3/19
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Present proposal slides in form of Pecha Kucha presentation to class
audience. Upload filmed footage on blogger and reflect.
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Presentation slide
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3
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18/3/19
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Begin Case study for contextual research - secondary research
aspect.
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- Franta's books
- physical forms of desired poem and picture books e.g Milk and Honey or PDFs.
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4
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25/3/19
27/28
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Begin case study for audience research - primary research
aspect. Use Note to self, searching in libraries for further poem books,
primary -
interview/ questionnaires
Contextual research end
Reflective diary - how was/ is looking for similar books,
researching further photographers, was secondary research more challenging
than primary etc.
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- Resources required for primary techniques, (questionnaire papers etc) |
5
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1/4/19
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- Audience research end
- Production research, - worded information about planned book website, going on location for photography, possible people to use for ' diversity' idea |
- Camera equipment |
Easter
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8/4/19 -
- Know what book website to use
| - Internet access to search websites and possible access to call / email company for further questions. Planning more on locations, etc. - Reflect on progress |
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6
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22/4/19
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-Production research
- Begin production documentation - font sizes, example photograph sessions, risk assessment, gathering poems through storyline |
- font size websites and AO-A8 layout papers for examples
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7
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29/4/19
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- Production documentation - poems and considering composition
- Reflect on progress |
- Poem books, access to documentated areas of |
8
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6/5/19
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(Copy / rough version of work)
Practise photographs or some real, final photographs - rough storyline output including words and photos following storyline,- - reflection on this |
- Practise work documented, camera equipment. |
9
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13/5/19
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- Reflect on finding and creating the book using website upto this point - order book at latest. |
- Know what website to use |
10
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20/5/19
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Write evaluation | - Blogger, internet access |
Half
Term
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Write evaluation, reflect on getting book. | - Blogger, internet access | |
11
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3/6/19
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Project Due June 5th 2.30pm
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Overall production Evaluation
As part of studying a Level 3 Extended Diploma at Leyton Sixth Form College, we had been given a brief to follow as part of London's Bor...
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As part of finalising my project as a book, I have presented my idea to a group of people also studying photography, creating products su...
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Finalisation's of text under the art theme have been completed, for example, the description of creative individuals in society on page ...
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Viewing the pages for the final time before uploading, I found some adjustments to be made in terms of removing and adding pages alongside ...
