vlogger, photographer and developing to a clothing creator, his audience have followed and grown over his career, developing an attachment or so called 'fan base.' Franta's previous memoir titled 'A Work in Progress' being successful both to the specific audience and outside world, becoming New York Times Bestseller, he decided to create another piece, this being reasoning behind the creation of the product and indicating his audience socially contextual wise. Franta embarked on the idea that his young age was different to the typical age of creating a memoir, though this possibly being the reason the book did so well. The overall presumed target audience being teenagers, but also young adults, as the book, Note to Self, explores deeper themes, this including depression, love and heartbreak, travelling and new experiences, anxiety, etc. The book offers advice at ends of poetry and said experiences, catering and catching the audience's attention to the fullest. Franta embarks on things he has been through over the course of a year, photographs being ones taken on his journeys and day to day life, and poems recorded in the moment. The poems include times of days and titles, these being notes Franta took in his iPhone at particular moments of high emotion, this being whats makes the wording so real and raw. The overall message of the book possibly being hope for those going through similar emotional situations, or inspiration.The response from the book after its distribution included a wide interaction between Tumblr and We Heart It users and a demographic of photographers. As those websites are seen as uploading aesthetically pleasing images and or videos, the composition and photographing within the book seemed perfect and fit the aesthetic vibe.
The layout of the book is aesthetic and consists of various patterns and pastel colours. The cover has been constructed with dark pink leaves and a rose, with faded shadow effects placed perfectly in the square foreground. The writing and font text is simple and lowercase in reflective series pink. Besides the writing, the background and hard surface of the book is a soft hue pink, the cover as a whole explores many shades of pink with subtle white faded areas. The creative intention behind these colours could be to provide a calm, soft mood (provided by the pastel.) The fonts and text colours are not strikingly bold, further contributing to this idea. Initially viewing, I feel the front cover is creatively intriguing, an overload of pink by a male artist further breaking stereotypes. The concept behind my idea exploring a similar delicate storyline of a dream, I could also consider relaxed, italic type text fonts. Though I would contrast and change other elements inspired by the Note to Self cover, such as the photograph at the front. The composition of a photograph in the foreground being a square is something I would take inspiration from however the actual photograph being an experiment with black and white switching to colour, somewhat editorial photography and a solid white background or other solid colour is something I would like to experiment with. These elements will come next, in terms of production documentation and complete research under similar artists. The text within the book includes bold headlines and fainted time text, indicating when Franta wrote the note, followed by the structure of free verse poems and pages. The pages with poetic language are placed in the middle. My favourite composition /page within the book being a page where the quote links directly to the photograph, but in a hidden manner - The phrase being "sometimes the quiet ones
Language wise, the whole book is from the perspective of Connor, metaphors and similes are used in the poetic language, for example, "our love was like a wildfire... but eventually every flame must go out" As the book is essentially 'notes' to the artist himself, some words of poetry and free verse are harder to understand.
The product was made through the process of large-scale printing, distributing initially in the USA then to further areas such as the UK, Australia, Asia. Marketing and getting the book out there included the creation of a trailer (link) as an introduction along with book tours within the USA,UK and Australia. Due to the online audience Franta has consisting of audiences around the world, there was an initial start point to where buyers of the book would start from and spread further through recommendations, etc. The company who published the book are Keywords press, commonly known for publishing social influences pieces of work. The company is big socially wise under the audience of what young teens and adults would buy, however in the wider industry of publishing books the company are smaller. The reach the company has is therefore revolved around individuals who have platforms on social medias, then developing on these to merch and clothing, websites, books, etc. The regulations or issues that the book may face includes copyright of the poetry wording or actual photographs. 'Note to self' overall has and will act as a inspiration to what I desire to create.
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