Wednesday, 27 March 2019

Independent audiences

An independent audience is an audience allocated between a niche and mainstream group, consisting of a range of ages and people with similar interests. It's less specific than a niche audience, an example being females in a niche audience aged between 20-30 targeted for a particular reason, compared to an independent audience where the demographic would be middle aged females.
Related imageWithin my audience research, I have conducted information about informative photographic books, made by photographers, my example being "Read This If You Want to Take Good Photographs" By Henry Carroll. The audience of these aren't so mainstream, though there is not a specific age group, location, etc. that categorises them. I feel that the audience for books like this are therefore more independent, the demographic not being popular but not specific. 

Further contributing to my audience research and reflecting on my feedback, I have analysed the demographic and psychographic letter groups for my photobook and have concluded that the group would fall under C1-B, consisting of middle management, teachers and possible influential media people. This demographic would also be able to afford prices of photo books,along with books in general, pricing of books which range between £15 to £25. The sociological concept of those available to buy books and better resources or able to afford more materialistic products to help with education, those young adults and children belonging to families categorised in group A and B, therefore able to have a better education and standard of living due to their financial advantage.
Linking to economics, the demographic also includes socio economic statuses and special interests -

Socio economic status - Social and economical factors that affect a category an individual may fall into, this including upper, middle and lower classes. Attributes such as income, education, cars per person and doctor visits are included in the study and judgement of what someone's status is.

Special interest - Liking an aspect of something in particular, - if a person likes a product, what similar products would they like. 

The socio-economic status of my secondary audience consisting of people like authors would be high. The special interest of audiences who like photography may enjoy the photo book, the idea of viewing photography through an actual story and seeing it be used, along with writers who enjoy reading fiction stories, with a subtle nonfiction reflection. The interest and specific way in which other artists have created their photographic or poetry books through printing and careful consideration of layout linking to their content is an attribute I will also consider to attract similar audiences.

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